Localizing Hair Regimen


Sheabutter
I picked a ball of hot kenkey onto a plate, added sliced tomatoes and onions to the sauce that came with the kenkey. I opened a tin of sardine and emptied its content. As I munched my meal, I couldn’t help but admire the synchrony that had occurred with all the various components. Then, I started thinking about where each ingredient had come from; some were locally made whilst others were store bought (these are mostly foreign products) yet they worked well to give a delicious meal.
Somehow, I found myself comparing this experience with my hair products.

I’ve been crazily searching for a sulphate free shampoo when I have African Black soap which could do the job for me. In fact, the only local ingredient I have is the sheabutter! Meanwhile, I dish out money to purchase deep conditioners out of laziness in preparing my own. Wouldn’t I save some cash by opting to go more local? This issue of store bought(foreign based products) and local products stems from years of been told that well packaged, store bought products are better than local ones or local products are of inferior quality. Does this apply to hair products?
Why will people buy black soap or sheabutter when women with weaved hair advertise and hype ingredients of products we will probably never see with our own eyes and yet, assume that they are of better quality than what we have. When I watch adverts of women bathing, I wonder if that’s how I bathe. I don’t rub the soap all over my skin; I use a sponge! Yet, why do I think that soap is better than the local black soap? The former is store bought whilst the latter is considered local. Now, I use black soap when I have to combat heat rashes other than that, I react negatively to it so I avoid it. But my hair didn’t complain about it that last time I used it.

At the end of it all, the fact remains that it will take years to change our perception of our local products but it starts with us.

To my international readers, does this also apply to you?

Emprezz


Comments

  1. I don't do local products not because they wouldn't work better but because I live somewhere that doesn't really cater to African American hair care. I do make a leave in but it's partially includes store bought conditioner. I can't say one is better than the other cause the old things grandma made worked great. But I don't always go for the latest fad. I use a mix of products from a mix of product lines from cheap (available at Walmart or Walgreens) to higher end (have to be bought at salons) but all of my products last a while so the investment across the spectrum works for me. Plus even with all of them I shop where I get an automatic 10 percent discount on the high end stuff 6 days a week and 20 on Sundays lol.

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    Replies
    1. I also love to shop when there are discounts. I recently discovered a place with discounts all the time so I can save some money on some of the products I feel lazy in preparing.

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  3. Anonymous7:44 pm

    I totally agree with you. I have practically become a product junkie but I have stopped to think about what I call "Colonization" of our minds. Like you said, it starts with us as indiviuals. I no longer spend money on buying shampoos as I use the African back soap. It cleans my hair beautifully. I break it into little pieces in an old shampoo container, add some water or pure aloe vera juice and a few drops of essential oils. Voila! Shampoo is done. When I run out of my mixture, I always go back to using my plain black soap. I did a Big chop 6 months ago so I am still getting to know what my hair loves, with time I'll get the hang of it.

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