Ghanaian Hair Company: Haven Organics!
--> On numerous occasions, I’ve bemoaned the unavailability of products suited to natural hair care in Ghana. However, this trend is changing with the presence of women who have taken matters into their own hands and have decided to formulate products to cater for our hair needs. Meet Angela Owusu of Haven Organics!
When was your company established?
I officially started this range in January of this year but I had another range out since 2010
Tell us about the motivation/inspiration for starting the company?
I have been making products as a hobby for years now as I was never satisfied with what was out there in the market. I had issues with hairdressers especially when I was relaxed and soon began to realise I knew more about my hair than they did! and as I did my years of extensive research on hair and ingredients I began to see that it could be more than just a hobby and I could actually make a living out of this so why not share what I head learnt with other fellow women?But when I went natural that was when the seismic shift in my thinking about hair, culture and my identity occurred. I felt more confident in pursuing a business that catered only for black women as before, I was very unsure about the black hair care market and where I fit in it however, when I was embarking on my previous range for colour treated hair I received a lot of interest from natural women, even though the range wasn’t specifically catered towards them so I then realised that there was a market for a premium hair care brand for afro hair.
However, my main motivation for starting this range was because not only are there a tiny amount of black owned brands worldwide but almost zero catering for natural hair types and nothing with natural and organic ingredients like my range. And of course I don’t need to tell you about the non existent ones in Ghana! It was a natural (pardon the pun!) progression for me and just made sense to create a natural hair care range seeing as I was now a naturalista myself!
Although I understand many naturals make their own products and that’s great it is however partly due to the lack of products catering to us in the market place and in my opinion its also very dangerous for us Africans to leave the door open for foreign companies to exploit that market knowing they have no competition.
I hope to make it more competitive for these companies so that they can’t monopolise the black hair care market.
Share your company’s goals/visions for ladies on hair care journeys?
My ambition for this company is to make it a well known brand on the continent. Women will choose Haven organics above and beyond the western and foreign brands and feel proud that there is a quality Ghanaian brand that is competing on a global stage. I want the women who chose to buy and use Haven organics to feel special, and I want to create a rapport with them as I understand their issues with hair, as I too am an African woman with coily textured hair.
Afro hair I have discovered, is the most beautiful and versatile texture on the planet! and I want to share my passion about our hair texture and pass it on, so that it becomes the norm to see African women with beautiful, healthy hair from all walks of life rocking what nature gave them. And yes, despite the myths we too can have long hair!
What are the products you have and what are they meant for?
All my products are meant to help moisturise and strengthen afro textured hair to keep it soft, supple and pliable so it is not prone to breakage, dryness and excessive shedding in turn helping hair growth and length retention.
At the moment I stock three styling products: The nourish & smooth leave in milk, the curl polishing cream and the seal & shine finishing oil.
Nourish & Smooth Leave- in Milk: This is a moisturising leave in conditioner that helps elongate coils to prevent massive shrinkage; something that a lot of naturalistas complain to me about!
This product helps detangle hair so no single strand knots ladies! It has ingredients like slippery elm, and south african ximenia oil that help with the detangling and marshmallow root that “stretches” the hair to its optimum length.
Curl polishing cream: This is a curl defining cream, as twists and twist outs are all the rage in the natural community I had to create a product specifically for this purpose!
The curl cream is a styling all rounder as it can be used for wash n gos, pin curling , flexi/perm rods, 2 strand twists and of course twist/braid outs. Ingredients like flax and amla extracts, create soft hold and well defined curls as well as intense shine, and unlike some curl definers or gels this one isn’t drying to the hair so you don’t have to use a moisturising cream underneath it.
The last product I have is called Seal & shine finishing oil: This oil is great for sealing aka ‘locking’ in moisture into the hair cuticle so hair doesn’t become frizzy and dry. It’s packed with beautiful oils like castor, broccoli seed and brazilian pequi oil (which is a similar texture to palm oil) and the stunningly scented monoi de tahiti oil which is a combination of an exotic polynesian flower called tiare infused with coconut oil.
The next product I will be introducing very soon is a detoxifying mud cleanser based on bentonite clay. It’s loaded with lots of goodies including cocoa and banana extracts and smells good enough to eat! This clay cleanser is a great alternative to harsh sulphate based shampoos (that can cause dry/flaky scalp and make it hair brittle) as it clears the scalp of debris and dirt, helps boost blood circulation so that the scalp is healthy and the roots have a good basis for growth, is extremely moisturising and also helps create the most amazing curl pattern, making your hair easier and quicker to style! When it’s out you guys will be the first to know! And for any swimmers, it’s an ideal product to use to rid hair of chlorine. The clay even doubles up as a conditioner saving you extra time on your hair!
I can see that your products have a lot of natural and organic ingredients what made you decide to use them?
I have tried to create an ethical brand as I am passionate about organic and ingredients. Some suppliers can lace their natural raw ingredients with chemicals so for peace of mind I tend to only use organic ingredients where possible.
I happen to believe natural ingredients work just as well as any so called wonder “chemical ingredient” in fact a lot of these chemicals are based on the components of these ancient herbs and extracts.
We Africans seem to have lost touch with all the beautiful oils herbs and extracts that we have at our disposal, and seem more interested in the chemical based brands that often use cheap, crude and dangerous materials when in actual fact, the natural ingredients are much better for your hair and ultimately for your health. Unfortunately they tend to be more expensive for these reasons however, can you really put a price on your health?
Where can we purchase the product?
Customers can purchase online at www.havenorganics.co.uk
They can also purchase from June right here at the ghanaianemprezzstore (free delivery anywhere in Accra)!
Where can we find you?
Call me: +44 07768861086
My email address is firstname.lastname@example.org
I have a blog that gives advice on hair care www.hairhaven.wordpress.com
Follow me @havenorganics
Like me: www.facebook.com/havenorganics1 keep up to date with our products
Pinterest me: www.pinterest.com/havenorganics for hair styling ideas and tips