Localizing Hair Regimen
I picked a ball of hot kenkey onto a plate, added sliced tomatoes and onions to the sauce that came with the kenkey. I opened a tin of sardine and emptied its content. As I munched my meal, I couldn’t help but admire the synchrony that had occurred with all the various components. Then, I started thinking about where each ingredient had come from; some were locally made whilst others were store bought (these are mostly foreign products) yet they worked well to give a delicious meal.Somehow, I found myself comparing this experience with my hair products.
I’ve been crazily searching for a sulphate free shampoo when I have African Black soap which could do the job for me. In fact, the only local ingredient I have is the sheabutter! Meanwhile, I dish out money to purchase deep conditioners out of laziness in preparing my own. Wouldn’t I save some cash by opting to go more local? This issue of store bought(foreign based products) and local products stems from years of been told that well packaged, store bought products are better than local ones or local products are of inferior quality. Does this apply to hair products?
Why will people buy black soap or sheabutter when women with weaved hair advertise and hype ingredients of products we will probably never see with our own eyes and yet, assume that they are of better quality than what we have. When I watch adverts of women bathing, I wonder if that’s how I bathe. I don’t rub the soap all over my skin; I use a sponge! Yet, why do I think that soap is better than the local black soap? The former is store bought whilst the latter is considered local. Now, I use black soap when I have to combat heat rashes other than that, I react negatively to it so I avoid it. But my hair didn’t complain about it that last time I used it.
At the end of it all, the fact remains that it will take years to change our perception of our local products but it starts with us.
To my international readers, does this also apply to you?